How AI engines choose brands, how to measure share of answer, and what actually moves inclusion in AI answers.https://fireflyo.com/https://fireflyo.com/blog/share-of-answer-metric/https://fireflyo.com/blog/share-of-answer-metric/Rank position stops making sense when there is no results page. Share of answer — the percentage of relevant AI answers your brand appears in — is the successor metric, and it only becomes trustworthy with controlled measurement.Sun, 26 Jul 2026 00:00:00 GMThttps://fireflyo.com/blog/how-ai-engines-choose-brands/https://fireflyo.com/blog/how-ai-engines-choose-brands/When an engine receives a commercial prompt, four filters run in sequence — retrieval, parsing, synthesis and citation. A brand can fail silently at any of them. Here is what each filter does and the lever that moves it.Sat, 18 Jul 2026 00:00:00 GMThttps://fireflyo.com/blog/what-is-generative-engine-optimization/https://fireflyo.com/blog/what-is-generative-engine-optimization/A plain-language definition of GEO: the discipline of restoring visibility, control and measurement over how AI answer engines represent your brand — and how it differs from SEO.Fri, 10 Jul 2026 00:00:00 GMT