Blog
Field notes on AI SEO
How AI engines choose brands, how to measure it honestly, and what actually moves inclusion. Written the way we tell engines to write: answer first.
Aug 25, 2026 · 10 min read
YC-backed, funded, but invisible to ChatGPT
We asked ChatGPT sixty buyer questions about four YC-backed recruiting startups. It named the incumbents almost every time. Their websites turned out not to be the problem, and neither did their content.
Aug 21, 2026 · 8 min read
Emerging GTM Startups: Write "X vs Y" Pages, Not "Best Of" Lists
Newer sales tools get named two and a half times more often when ChatGPT compares two products than when it lists the best in a category. Here is why, and what it means for what you publish.
Jul 26, 2026 · 3 min read
Share of answer: the KPI that replaces rankings
Rank position stops making sense when there is no results page. Share of answer - the percentage of relevant AI answers your brand appears in - is the successor metric, and it only becomes trustworthy with controlled measurement.
Jul 18, 2026 · 3 min read
How AI engines choose which brands to recommend: the four filters
When an engine receives a commercial prompt, four filters run in sequence - retrieval, parsing, synthesis and citation. A brand can fail silently at any of them. Here is what each filter does and the lever that moves it.
Jul 10, 2026 · 4 min read
What is generative engine optimization (GEO)?
A plain-language definition of GEO: the discipline of restoring visibility, control and measurement over how AI answer engines represent your brand - and how it differs from SEO.